For a drug rehab agency to achieve optimal visibility among its target audience, it has to provide valuable content. But it’s almost impossible to write effective content targeted at your prospective addiction treatment patients without knowledge of the subjects and information they’re looking for online. Some topics and keywords are popular and appropriate among your target leads, and despite certain keywords appearing common and relevant, they may not result in the conversions you expect. Therefore, it is logical to create content based on the key phrases, that according to your research, are common among your potential drug rehab clients.
You need to analyze and determine what your potential leads are after when they type certain phrases or keywords on the Google’s search box. That’s how you can tell which keywords are perfect for your paid and organic website visits while steering clear of keywords that won’t convert well.
Keywords that Convert for Paid Traffic
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They way PPC campaigns work is that you’ll pay for every single visit, so you want a guarantee of the highest conversion rates for all paid visits. It means that you ought to not only select pertinent keywords, but also identify keywords associated with the anticipated search intentions. A potential visitor with the possibility of converting will type relevant keywords in a given way–meaning that they’ll be more specific and direct, and they’ll use extra qualifiers that pertain to their specific personal requirements.
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Location-based keywords are highly likely to result in conversions. In case drug treatment patients are looking for rehabilitation services in your location, and they find your website through Google because you’ve used the location in your keywords, chances are that they’ll convert. Likewise, you may use qualifiers such as “drug rehab” or “alcohol addiction rehab” because people using the search phrases are looking for the services your drug rehab agency is offering.
Keywords for Organic Traffic
If you’re paying nothing for every page visit, you have leeway to deploy a broader spectrum of pertinent addiction treatment keywords. However, your main objective is maximum conversions, so ascertain that the keywords you employ are bringing traffic that can benefit from what your web service offers.
Find out what phrases clients in your niche are typing on social media and blogs when searching for or discussing issues that your drug rehab agency deals with. Also, try Google Trends and Keyword Planner as you look into the right topics and keywords to use.
If you use the ideal keywords, you’ll improve the efficacy of your content strategy for aiding addiction marketing. Eventually, your drug rehab agency will register more conversions this way.