Guide to Instagram and the Reasons why Businesses Should Use This Social Media Platform for their Marketing Tool
More and more people are finding Instagram,a social media platform -short for ‘Instant camera and telegram’, to be a very powerful and effective marketing tool to let one’s products or brand be seen to a greater extent and even grow a strong following from those who could really relate to that brand.
Instagram works in such a way where users simply take photos or videos using their mobile phones and share them on the site. So if you post the right Instagram images, consumers soak up your marketing message without any hard sale pitches from you. In other words, posting the right Instagram image would then create an appeal to viewers without selling it to them.
And this is especially true these days when most of social interactions are infused with visuals like snapping quick photo to text to a friend, or posing at a bar for a selfie and etc. Now we realize the importance of visual content on social networks to help businesses market their products online. And if word of mouth is a good form of recommendation for businesses, instagram is a great example of this but in visual form and businesses can take advantage of visually marketing products across marketing channels online.
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Here is an example of how Instagram used on your site allows you to connect with customers across multiple channels which will help to increase your cross channel engagement. Consider the scenario where you have a photo from your Instagram account which you post into your website. A potential consumer who happens to be browsing your website and may not have been following you on Instagram may be intrigued to follow after seeing your gallery of Instagram photos where they can click through to see your account and start following you , and re-connect with you later. This can happen vice versa where the person is in Instagram which can lead them to your website.
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Remember that we are just here providing you an example of how you can cross over a single photo to another channel, and there are many other channels from which you can link those photos.
Another benefit of using Instagram pictures is that traffic that comes from these photos are super engaged. And because of being a mobile app, Instagram drives more engaged traffic to your website more than any other social channel. What is great about Instagram is that it is mobile and this means that if you have questions to ask about the photos or video that you are viewing you can get instant answers to it. And since it is a mobile app, the original photos and videos created are all impromptu footages.